American Eagle

I think American Eagle's window gives off a very summery vibe! I loved the mix of the different styles of clothing (some casual and some a little dressier) The BEST part about this window is that all of the looks were styled by the workers of the store, not from corporate off of a planogram. The workers got to put their names on the front of the window stating which mannequin that they styled. The balance of the window is great and your eye naturally moves from left to right. The signage is absoltely perfect! The letters POP and the heart frames the mannequins and words perfectly. Overall super great window!

H&M

I cannot get over how cute this window display was! It brought me right into the store to purchase the skirt on the third mannequin from the left. This is the ultimate goal and purpose of a window display and it worked on me. The balance and rhythm to this window display are great. A customers eye flows from right to left and ultimately ends up at the NEW signage. The backgroud is simple but interesting at the same time. It doesnt take away from the mannequins and adds to the entire feel of the window display. All of the outfits on the mannequins are very stylish and correspond perfectly. Though it used a lot of black and it didn't "scream" Spring time, it was so cute and is one of my favorites so far!

Gap Kids

I loved the sweet little styled outfits for the Gap Kids window display. The colors were so cute and brought my attention right away to the pants. They corresponded with Gap so well and looked great next to each other. The theme is super Springy and fresh. The large ombre poster in the back helped to make the signage on the front window pop! The poster also helped with the windows balance and porportion. If it would not be present, you would be able to see directly into the store and the window would look very empty. It is amazing how much a backdrop can change an entire window!

Francesca's

Even though Francesca's windows were filled with a lot of items, I thought that they were cute and showed exactly what the store has to offer. All of the outfits coordinated with the jewelry and other accessories in the display. Francesca's used a lot of boxes and different sized necklace displays to keep the rythym of the window moving so your eyes move from left to right and from the bottom up. I also liked that the displays were black. This kept the emphasis on the vibrant necklaces and purses.

Loft

The Loft's window got an A+ in all aspects of design! The balance of this window is so eye pleasing to a passer-by. The color scheme of the entire window gives the customer the feeling of Spring even when its cold out. I also really liked the mixture of textures in the clothing on the mannequins. The signage was my all time favorite aspect to this window!! It is kind of hard to see but it is a huge picture of a girl smiling with her hair flowing in the wind. It gives the the customer such a warm and happy feeling. The smaller signage was aimed to promote the dress on the mannequin. She is wearing an eyelit dress and the signage says "All Eyes on Eyelet" Super catchy and cute!

 

Chico's

Chico's always has great windows and this was just another example of one! It was extremly eye pleasing and makes you want to go inside. The color tones in the window and neutrals and keep you feeling relaxed. The part that I liked the best about this window is the use of the different types of signage. The main sign in the back acted as the inspiration for the mannequins outfits and accessories. I viewed it as being the mood board for the entire window! The lifted mannequin in the back gives the window great proportion! I think I liked the scarf and necklaces on the blank canvas the best. I have never seen anything displayed this way before and it really poped! Such a cute idea to keep in mind for my future merchandising career :)

Dressbarn

 

Dressbarn had the cutest outfits picked out for their mannequins! They all matched so well and were very eye catching. The GREATEST part about the mannequins is that they were all different sizes :) This is the first time I have seen a variety of different sizes on display and I absolutley loved it. It is more appealing for the Dressbarns target market which is women ages 20-50. They can see how good they will look in these dresses even if they are not a size 2! The only thing missing from this window is some good signage! They could've put a large white sign with a blue tag line to distract a passerbys eye from looking into the store. Overall this window had great balance and and proportion. The mannequins are at eye level and the outfits are TOO CUTE!