Christopher & Banks also used the same signage tactics as Justice did! They have the most attractive part of the sign in the largest and brightest font to get the customer inside. The fine details were in smaller print underneath stating that the deal was only good for card holders. This is often very misleading to the customer but does get them into the store most of the time and will even sometimes lead to a purchase. I thought that the porportions to this window were great and I liked that the mannequins were all at eye level. They were staggered a bit which was visually pleasing and helped them seem not so cluttered. The way the mannequins are styled clearly shows what kind of clothing and brand personality that Christopher & Banks has. This window would stear a college aged girl away, but would bring in a teacher, bank teller, or any other professional woman. This is what the display aimed to do and it was a success!
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