Tuesday, April 29, 2014

Justice

Justice didn't have much window room to work with, but what they did do was effective and highlighted all aspects of design. The signage being elevated gave the window good balance and porportion. The mannequins being the same height have the window good rythym and the signage and mannequins had the greatest emphasis in the window. You were not distracted at all by the store in the background because the window was so strong! The colors in the window were bright and springy! The "40% off entire store" on the signage was the brightest color on purpose to attract the customer eye. In very very little print that you can barely see from this poster was the details of the sale, that weren't as good as you thought! This is a tactic that many retailers use to get customers in the door.

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